Company showcaseBrochure design
Cakemoss
The available work shows a folded Cakemoss brochure with large cake photography, soft-pink fields, handwritten accents and a prominent QR code. Brand, offering and contact details are distributed across clear panels.
Explore the showcase
- Client
- Cakemoss
- Expertise
- Brochure design
- Scope
- Brochure design
01 — Company showcase
A pink print piece connecting product and contact directly
A large circular photograph forms the visual centre of the brochure. Around it, the brand name, website and short introduction sit on light-pink fields with small illustrative details tied to the product world.
A separate panel groups the contact name, address and other details, while the QR code receives a large area of its own. The fold structure therefore separates brand presentation, product imagery and practical follow-up information without visually disconnecting them.
The challenge
The visible design challenge is to keep an attractive product image and several contact details organised within a narrow folded item. Each panel needs to read independently while remaining part of one continuous pink composition.
Our approach
The visible approach uses the folds as content dividers. Product photography receives the largest circular image area, the introduction stays short, and contact details and QR code occupy their own zones. Repeated pink shades, line patterns and handwritten details reconnect the panels into one whole.
04 — Our approach
Design decisions
Product imagery at the centre
The circular cake photograph receives the largest and most contrasting area in the brochure.
Folds organise the content
Introduction, contact details and digital next step each receive a dedicated panel.
The QR code has room
The digital connection appears large and separate within the print composition.
05 — Scope
What we delivered
- 01Brochure design
06 — The outcome
The outcome
The displayed final work is a folded brochure with a clear route from brand and product to contact and QR code. Its panels remain independently useful while visibly forming one coherent item.
