Company showcasePackaging design
Arganistic
The available work shows a serum bottle and carton as one visual family. A muted powder-pink palette, vertical wordmark and subtle organic line pattern give both formats the same recognisable character.
Explore the showcase
- Client
- Arganistic
- Expertise
- Packaging design
- Scope
- Packaging design
01 — Company showcase
Product information and brand expression in one calm system
On the bottle, brand name, product name, short product copy and volume are arranged across the narrow label. The vertical wordmark uses the height of the pack while the main product information remains horizontally legible.
The carton carries the same elements across a larger surface. Side panels hold the longer information and symbols, allowing the front to focus on the brand, product name, pattern and volume.
The challenge
The visible design challenge is to make the same brand and product hierarchy work across two packs with very different proportions. At the same time, the front and information-rich side panels each need a clear role.
Our approach
The visible approach uses the vertical Arganistic wordmark as a fixed recognition point and builds a quiet tonal composition around it. Product name and volume receive consistent positions, while an organic line pattern gives character to the lower colour field. The carton carries the longer information so the bottle can remain uncluttered.
04 — Our approach
Design decisions
The wordmark uses the height
The vertical brand name makes efficient use of the narrow bottle and recurs on the carton.
Information assigned by surface
The front carries the core message while side panels provide room for longer copy and symbols.
Tonal recognition
Powder-pink shades and a subtle line pattern connect the two packaging formats.
05 — Scope
What we delivered
- 01Packaging design
06 — The outcome
The outcome
The displayed final work is a coordinated design for bottle and carton. Both applications share colour, typography, pattern and information hierarchy, making them visibly part of the same packaging system.
